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Industrial Design (ID) is the combined applied process of art and engineering which strives to establish a design intent that optimizes the aesthetic, functional and value attributes of a mass produced product. It is often said that an Industrial Designer is to a product what an architect is to a building. Employing a deliberate design methodology ID takes both the end user and manufacturer's needs into consideration. ID is a collaborative process requiring input from the designer, engineer, marketer and manufacturer. ID can vary in scope, breadth and depth depending upon project requirements. Minimally, ID is used to establish and improve the aesthetics of a product. This is typically characterized as styling, a fundamental part of the ID process but not wholely Industrial Design. Comprehensive Industrial Design adresses deeper issues such as product use, environmental impact and the ability to meet the needs of those involved in the product creation, dissemination and implementation processes. The process of Industrial Design begins with a creative exploration of ideas to solve a stated set of problems. This exploration can consist of brainstorming sessions generating the greatest number of ideas, to a more focused feature exploration of a product. After carefull consideration, selected ideas are refined into practical applications. These ideas are computer modeled, rendered and/or animated to communicate the essence of the design. Some additional areas of ID include:
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